
GINA FERAZZI / The Los Angeles Times
Brad Stewart is a kind of middleman between
scholars interested in rare scientific and mystical
works, and a select group he calls "my financial guys."
Brad Stewart was a teenage stock trader in 1986 when he went to a West
Los Angeles financial bookstore and stumbled across a strange, smoke-filled
back room devoted to an odd science. The co-owner of the store, Jerome
Baumring, sat with his cowboy-booted feet on a desk and chain-smoked while
staring through owlish glasses at a computer screen filled with stock
market quotes. Baumring was surrounded on three sides by teetering stacks
of books, mostly rare original editions about financial markets, music
theory, astrophysics and mysticism. If properly understood, he told Stewart,
the books offered the astute investor a better understanding not just
of life, but of the world of finance.
Soon Stewart was "buying hundreds of books I needed to understand the
subject." Over time, Stewart amassed a library of tomes on such things
as Pythagorean harmonics, celestial mechanics and Jewish mysticism, and
established himself as the go-to guy for such material among financial
traders with similar interests. Now, the 40-year-old son of a Laguna Beach
real estate investor presides over the Sacred Science Institute, a small
publishing firm specializing in English translations of some of the most
complicated and convoluted tracts ever written. The audience: people who
see geometrical connections between the architecture of Hindu temples
and fluctuations in the Dow Jones industrial average.
Stewart operates out of a chalet compound outside Idyllwild in the San
Jacinto Mountains west of Palm Springs. The company operates under an
unusual working relationship between scholars and translators with an
academic interest in rare scientific and religious works, and Stewart's
clients — about 400 people he likes to call "my financial guys."
These book buyers tend to live in the world's financial centers, such
as New York City, Singapore and London. The Sacred Science Institute is
12 years old and has published about 500 books, mostly rare financial
market treatises. Most of his clients are fans of financial wizard W.D.
Gann, whose century-old books are so dense that many students give up
before gaining an inkling of his "square of nine" investment techniques.
Stewart's clients aren't reading these texts to find coded references
to Dell's stock price on a specific date. They read to discern larger
patterns in how the universe operates.
Settling into a chair at a large wooden table in his living room and opening
an elephantine edition, Stewart said, "I'll show you why my guys are into
this." "This baby begins with Pascal's arithmetical triangle and logarithmic
spirals," he said, "and then just keeps going and going through Hindu
chakras, the Egyptian alphabet and the harmonic patterns in the stained-glass
windows of medieval cathedrals." "The point is that this is a mysteriously
organized universe," he said. "The market — its prices and times
— move in accordance with its harmonic rhythms; there's a nonrandom
element to it all."
The big book on the table had an equally hefty title: "Natural Architecture:
A Report by Petrus Talemarianus on the Establishment of a 'Golden Rule,'
According to the Principles of Tantrism, Taoism, Pythagoreanism and the
Kabala, Serving to Fulfill the Laws of Universal Harmony and Contributing
to the Accomplishment of the Great Work." Published in 1949 in French
and restricted to 252 copies for members of a secret society, "Natural
Architecture" was recently translated into English by Ariel Godwin and
edited by his father, Joscelyn, a professor of music at Colgate University
in New York. "You don't have to get the math to understand the basic idea,
that numbers are the basis of the universe," Joscelyn Godwin said. "By
the time you finish reading, you believe."
As for putting that knowledge to work in the stock market, however, Godwin
joshed, "I just wish I had the money, the time and the temperament to
try it out." But are such things actually related to the stock price of
Microsoft in the morning? "Absolutely not," said critic John Allen Paulos,
a professor of mathematics at Temple University in Philadelphia. "Why
not study belly button lint? The translations might be difficult undertakings,
but the financial codes and formulas that people think they discern from
them have nothing to do with the stock market."
Still, Stewart has his fans. Future offerings will include "The Archeometer"
by Saint-Yves d'Alveydre. The works will sell for as much as $350 each,
for those who wish to buy only one, and $250 for those who join the Sacred
Science Translation Society. Exactly when the books will be released is
hard to say. "I have no deadlines," Stewart said. "It can take years to
translate some of these books. But my guys will wait, because there's
no place else to get them."